A small word doing the work of many.
In Hawaii, people say aloha. One small word doing the work of many—hello, goodbye, peace, love, mercy, life itself. You cannot translate it in one go, because it is not really a word. It is a way of treating people.
The Philippines has a word like that too.
Mabuhay. Welcome. Long life. Goodwill.
It is what you say when someone comes through the door. It is what you say when you raise a glass. It is what you say when you want good things for the person standing in front of you.
That word came into our family through Elena and Mael, and it turned out to be exactly the right name for what we do—because when you strip away all the technical talk, our whole job is making sure your customers get a welcome.